AI, Data Science & Behavioral Science Blog

Arvind Maharajan

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Behavioral Science

Filter Bubbles

Filter Bubbles: How algorithms distort our reality

Did you ever notice how all the information/news we consume on the internet always aligns with our ideologies and worldviews? Does that mean that our worldview on things aligns with the global worldview? Or do you think, we live in a time where our worldviews are bang-on? It’s none of the above...

The Bike Shed Effect: The Law of Triviality

The Bike Shed Effect: The Law of Triviality

The amount of time spent discussing an issue in an organization is inversely correlated to its actual importance in the scheme of things

America’s Most Loved Brands

America’s Most Loved Brands

This infographic pulls data from MBLM’s Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.

Attention Span Regression Arvind Maharajan

The Attention Span Regression

The average attention span of human beings is down from 12 seconds in the year 2000, to 8 seconds in the year 2015, to 6 seconds in 2019.

Manpo-Kei: Arvind Maharajan

Manpo-Kei: The Science behind 10,000 Steps a Day

“Walk at least 10,000 steps a day,” is a modern-day axiom that’s gotten entrenched into fitness regimes across the globe. And with the proliferation of smartwatches, activity trackers and mobile pedometers, this has become a global obsession.