America’s Most Loved Brands

This infographic pulls data from MBLM’s Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.

America’s Most Loved Brands
A peek into America’s most loved brands by generation.

This infographic pulls data from MBLM’s Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.

The brand and consumer relationship has shifted with the ages, but each generation’s unique value system has remained the most important piece of the puzzle.
It is worth noting that none of the Baby Boomer’s favorite brands appear in the ranking for those aged 18-24 (Gen Z). Are the preferences of younger generations signalling a cultural shift, in which we place more value on distraction rather than satisfaction?

Gen X - Favorite Brands
Gen Z/ Millennials - Favorite Brands
Baby Boomers - Favorite Brands

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You can see the complete ranking at the link mentioned below.

Source:

  1. https://mblm.com/lab/ranking-tool/
  2. https://www.visualcapitalist.com/the-most-loved-brands/